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Educators' Guide for Pedagogy and Assessment

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Unit: 3. Fashion and the Consumer

Textiles and Fashion

Learning Outcome: 1. I can sew a simple pair of trousers, skirt, shirt using different techniques and processes.

1 I can list the different types of trousers, jackets, skirts and shirts.
Trousers: straight leg; cropped trousers;
Skirts: straight skirt; panelled skirt;
Shirts: set-in sleeve shirt; dropped shoulder shirt.
Jackets: tailored; sports.

2 I can name different methods of disposing fullness that can be used on a pair of trousers and skirts.
Methods: pleats; darts; tucks; shirring; gathering.
3 I can outline various waistline finishes that can be done on trousers, jackets skirts and shirts.
Waistline finishes:

  • Trousers: facing; waistband;

  • Skirts: facing; elastic casing/cord;

  • Shirts: rounded edge; peplum;

  • Jackets: facing; casing.

4 I can name different methods of edge finishes.
Edge finishes: herringbone stitch; hemming; slip hemming; turned and machine stitched.
1 I can explain the choice of fasteners used in examples of garments.

  • Trousers: zippers; snap fasteners;

  • Skirts: hook and eye; zippers;

  • Shirts: buttons and buttonholes; buttons and loops;

  • Jackets: shank buttons and buttonholes; toggles and loops.

2 I can explain the method of attaching different fasteners.
Attachments: zipper; button.
1 I can construct either a plain trouser, jacket, skirt or shirt.
Construct a plain trouser, jacket, skirt or shirt: choice of style and appropriate material; laying fabric; pinning of pattern pieces; methods of transferring pattern markings; steps to follow to assemble the garment.

Learning Outcome: 2. I know the fashion industry and marketing.

5 I can outline the roles in fashion retail.
Roles: e.g.

  • Management: e.g. store manager, section manager, marketing manager;

  • Visual merchandising: e.g. display manager, window display artist, store layout designer;

  • Marketing: e.g. marketing manager, campaign manager, promotions personnel;

  • Stock control: e.g. buyer, sourcing specialist, range planner.

6 I can outline the role of a fashion stylist.
Roles: promote designers and sponsors; maximise sales; provide advice/guidance and expert knowledge; identify and keep to trends; keep to budgets and timings; communicate and coordintae; create good visual image; coordinate entire outfit and accessories; provide suitable outfits that fit and suite the person; choose outfits suitable for the occasion and season.
7 I can outline the nature of fashion marketing.
Nature of fashion marketing: e.g. the importance of customer care, building commercial success, appealing to appropriate social market, creating good design ingredients, initiating a sustainable product life cycle, analyse economic data, analyse political data, analyse environmental data, analyse social data, analyse ethical data, analyse technological data, analyse ecological data, analyse legal data, promoting the product/service, promoting in the best place, use appropriate timing, create good overall concept, adapt to customer preferences, use appropriate market material.
3 I can explain the responsibilities of a fashion buyer.

  • Buy appropriate fashion items: e.g. liaise with suppliers, coordinate appropriate professionals such as deliveries, importation;

  • Know the fashion industry: e.g. identify appropriate suppliers, Attend fashion shows and trade shows;

  • Control stock levels: e.g. identify consumer buying patterns, order according to consumer demand;

  • Forecast trends: e.g. make next seasons predictions, identify popular cultural influences and forthcoming themes;

  • Range planning: e.g. a choose fashion items that complement a complete outfit including accessories, identify ranges and collection to meet the needs of target consumer group;

  • Identify target consumer groups: e.g. identify the consumer’s profiles of age/gender/ethnicity, identify the target consumers lifestyle/occupation and buying habits.

4 I can explain the different marketing strategies for target groups in the fashion industry.
Marketing strategies for target groups:

  • Target market promotional mix (4 Ps);

  • Advertising media: e.g. visual merchandising, personal selling

  • AIDA (Attention, Interest, Desire, Action);

  • Identified target market;

  • Create fashion branding;

  • Visual promotional materials: e.g. logo, letterhead, swing tag, label, strap line;

  • Press packs, compete with competitor campaign;

  • Shock tactics; promotional offers;

  • Unique Selling Proposition (USP).

2 I can work collaboratively on a marketing campaign for the next season of fashion predictions.
Work effectively as part of a team: think imaginatively and laterally to solve problems; plan and communicate effectively; turn creative ideas into action; recognise importance of ethics, values related to social justice and sustainability for enterprises.

Learning Outcome: 3. I can understand the consumer in the fashion world.

8 I can list the basic rights of the consumers in modern society.
Basic rights: the right to satisfaction of basic needs; the right to choose; right to safety; the right to be informed; the right to be heard; the right to redress or remedy; the right to healthy and sustainable environment; the right to consumer education.
9 I can outline the consumers' responsibilities.
Responsibilities: the responsibility to identify the needs; be informed; understand any contracts made; be aware of environmental impact of purchased product or service.
10 I can identify what influences consumers' choice.
Factors influencing the consumer:

  • Psychological: e.g. motivation, perception, lifestyle, personality, learning, attitudes;

  • Sociocultural: e.g. cultural, income, occupation, education, family, reference groups;

  • Economic: e.g. income, saving, ability to borrow;

  • Legislations: e.g. EU policies, local government policies.

5 I can discuss ethical decision-making and social responsibility of the consumer concerning design, production, and consumption.
Ethical decision-making and social responsibility: 

  • Commitment - the desire to do the right thing regardless of the cost;

  • Consciousness - the awareness to act consistently and apply moral beliefs to daily behaviour;

  • Competency - the ability to collect and evaluate information, develop alternatives and foresee potential consequences and risks.

3 I can complete a research project about consumer influences when shopping for fashionable items.
Report writing: design brief, aims, plan of action, research, plan an interview or survey; conduct the interview or survey, analyse data, draw results, evaluate, presentation.

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