Unit: Unit 3: Local Artisanship and business
ARTISANSHIP MQF LEVEL1
Learning Outcome: LO1. I know local Artisanship and materials.


- Traditions in artisanship:
- Pottery/ceramic; e.g. Earthenware pottery, mosaic, Maltese tiles;
- Wood/plant based; e.g. Maltese clock, Marquetry, Qoffa;
- Clothing/textiles; e.g. Bizzilla, Rakkmu, hansa;
- Parchment/paper; e.g. Quilling/paper filigree, parchment crafts, embossing;



• Techniques:
- Pottery/ceramics: e.g. firing, mosaicking, hand building, glazing;
- Wood/plant based: e.g. carving, inlay, staining, basket weaving;
- Clothing/Textiles: e.g. weaving, hansa, applique, lace making;
- Parchment/paper: e.g. quilling, embossing, book binding, gilding.


- Characteristics and properties: e.g. flexibility, insulator/conductor, malleability, compression, tension, elasticity, toughness/durability, absorbency.


Learning Outcome: LO2. I know some research and design strategies


- Strategies: e.g. customer oriented design, product oriented design, design for product positioning and scope, integrating branding and image design;


- Market research helps by identifying: e.g. customer trends and demand, competitors in the market, gaps in the market, opportunities and developments within the industry;


- Market research methods: e.g. internet research tools, surveys and questionnaires, consumer testing, published statistics and report, maps and business demographics, Government and trade associations;
Learning Outcome: LO3. I can develop an artisan product suitable for a viable business/enterprise.


- Technologies/digital tools: computer aided design software and apps; digital cameras, digital scanners and printers; computer aided manufacturing;


- CAD software: Auto CAD; Adobe Photoshop; Adobe illustrator; Google Sketchup;



Process: market research to find targets and keep up to date. Idea generation and design development for innovative ideas; analysis and testing to solve problems; planning and preparing for most efficiency; branding and marketing for financial success; efficient customer care to gain good reputation and customer satisfaction.


- Design and produce a viable product/business: appropriate research and design analysis; clear plans and design developments for viable product/business; accurate graphical representations; solving of problems through tests and experiments; use’s production methods skilfully and responsibly.
Learning Outcome: LO4. I know how to set up a viable artisan business or enterprise.


- Enterprise: e.g. exhibitions, workshop, shop, a customised design and production services;
- Business: self-employed; freelance; sole trader; a partnership or a limited company.


- Steps: market research; business plan; find premises; find suppliers; follow laws and regulations; raising finances; marketing; accounting.


Requirements: e.g.- Important documentation required for banks and government bodies;
- The important governing bodies to contact;
- The important laws and legislations to follow: e.g. health and safety, copy write, data protection;
- How to find and complete documents: business plan, tax forms, accounts.



- Business/Enterprise maybe: exhibition or fair or online shop or website.
- Work collaboratively: discuss and work with others; show responsibility; shows consideration and respect to others; contributes to group work and discussions; contributes to the project at each stage; communicates appropriately; carries out individual responsibilities; abides by rules and regulations; shows some independence and initiative; see’s the project through to the end.
Learning Outcome: LO5. I know how to market or brand an artisan product or service.


- Steps: conduct research and know the market; create catchy name/slogan and logo design; create appropriate visuals for adverting: collect and act on customer feedback;


- Strategies: mail marketing; internet and website; personal interactions and calling; social media; TV and radio advertisements; printed advertising, flyers and posters;



- Projects might be: e.g. creating various printed or digital branding or promotional/marketing materials.
- Work collaboratively: discuss and work with others; shows responsibility; shows consideration and respect to others; contributes to group work and discussions; contributes to the project; communicates appropriately; carries out individual responsibilities; abides by rules and regulations; shows some independence and initiative; see’s the project through to the end.